Pivot360

Your enrollment funnel.
One screen. Real time.

Higher ed marketing and enrollment teams are drowning in data and starving for answers. Pivot360 connects your CRM, ad platforms, and analytics into a single, real-time view of the full student journey — built by people who actually work in higher ed.

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Pivot360 · Enrollment Dashboard
Pivot360 dashboard
Live · updated just now
7,962conversions
The proof · lead with results

What a real funnel looks like in Pivot360

One client. One dashboard. Every stage of the funnel, side by side and year over year.

Illustrative example data
2026 YTD application funnel
43,282 inquiries tracked
ProgramModalityChannelStudent type
Stage-to-stage conversion shows exactly where prospects advance — and where they fall away.
App starts
7,767
100% of starts
↓84% advance to submitted
Apps submitted
6,542
84% of starts
↓76% advance to admit
Admits
4,981
64% of starts
↓40% advance to deposit
Deposits
1,979
25%
↓41% advance to matriculated
Matriculated
803
10%
$571K
Paid spend mapped
directly to outcomes
7,962
Conversions
tied to enrollment
$72
Cost per conversion
not just clicks
YoY
Benchmarking built in
ahead or behind, at a glance

The point isn't the dashboard. It's that leadership stopped asking "where did this number come from?" and started asking "what do we do about it?"

See the full funnel demo
Let's fix that

Ready to see your data in one place?

Tell us a little about your institution and we'll show you what's possible.

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The problem

Your data lives everywhere. Your insight lives nowhere.

Sound familiar?

Scattered systems

One platform shows website traffic. Another shows ad performance. A third holds inquiry data. Your CRM tracks applications and enrollment.

Slow answers

Leadership asks a simple question — "Which programs are actually driving enrollment growth?" — and it takes days or weeks to piece together an answer.

Stale by delivery

By the time the report is built, it's already out of date.

No shared language

Marketing speaks in clicks and impressions. Admissions speaks in apps and yield. Nobody's looking at the same number.

The result: reactive decisions, fragmented reporting, and a team buried in spreadsheets instead of strategy.

The solution

One source of truth, purpose-built for higher ed

Pivot360 connects directly to the systems where your data already lives and brings the full picture into focus — from first touch to enrollment.

◎
Built for higher ed, not adapted to it

Generic BI platforms hand you a blank canvas and a months-long build. Pivot360 comes pre-shaped around the enrollment funnel — the metrics, stages, and segments admissions and marketing leaders actually use.

⚡
Real time, not weekly

No waiting for scheduled exports or manual refreshes. Pivot360 connects live to your platforms, so what you see is what's happening now.

⌖
Segment in one click

Online vs. on-campus. A single program's conversion rate. Transfer trends. International vs. domestic. The questions that used to take a week take a click.

Centralizing data across platforms
Google Analytics 4
Google Ads
Meta · LinkedIn
Slate · Salesforce
→
🗄️
Data
warehouse
→
📊
Looker
dashboards
For the Slate / Salesforce user

Finally see your CRM the way you always wished you could

You shouldn't have to build a query every time leadership wants a number.

Talk to our Slate team →
No more ad hoc queries

The reports leadership keeps asking for — live and self-serve.

Integrated cleanly

We acclimate to your instance — your stages, statuses, and fields — and validate against your existing reports so the numbers match.

No power user required

VPs, deans, and marketers get the answers without ever logging into Slate.

Free your data team

Stop spending staff hours on retrieval. Spend them on strategy.

What you can do with it

From data to direction

📈
Visualize conversion rates

Pinpoint exactly where prospects drop off in the funnel.

🎯
Optimize marketing channels

Double down on what drives applications, not just clicks.

🧩
Segment key audiences

Personalize strategy by transfer, online, international, and traditional students.

🧭
Guide program strategy

Invest where demand is actually growing.

📅
Benchmark over time

Track conversion, cost, and trends against your own history.

🗣️
Tell the leadership story

Turn complex data into clear narratives for presidents, provosts, and boards.

How it works

Three teams. One shared view.

01
Marketing optimization

Monitor performance across every channel and see which campaigns translate into real enrollments, not just engagement.

02
Enrollment funnel management

Spot inquiry-to-application gaps, application-to-enrollment yield challenges, and program-level trends early enough to act on them.

03
Institutional decision-making

Give leadership a high-level view of enrollment health across programs and markets, all in one place.

Why Pivot360 is different

Built by higher ed practitioners — not a generic analytics firm

There are plenty of data visualization tools out there. Most are horizontal platforms designed for any industry — which means months of setup and a team of analysts to make them useful for yours.

Pivot360 is different because the people who built it work in higher ed marketing and enrollment every day. We understand how enrollment funnels actually work, which metrics matter to admissions teams, and how leadership evaluates strategy.

That's why Pivot360 isn't just software — it's a service. We build it, validate it against your CRM, train your team, and help you interpret what the data is really telling you.

  • Live in 6–8 weeks, not months
  • A true 360° view — web engagement, campaign performance, inquiries, applications, and enrollment outcomes connected end to end
  • Data-informed, not just data-driven — we help you build the culture and the data dictionary, not just the dashboard
  • Privacy-aware by design — track what's necessary, with manual-push options where automation raises flags
Integrations

Connects to the platforms you already use

CRM
SlateSalesforce
Marketing automation
Pardotand more
Advertising
Google Ads · MetaLinkedIn · Snapchat
Analytics
Google Analytics 4

Powered by Google’s Looker and a BigQuery data warehouse, curated through Pivot’s proprietary higher-ed data models.

Pricing

Built for your institution — priced for your budget

Most institutions launch a fully integrated Pivot360 environment for a one-time build investment, with ongoing management available as a low monthly subscription. Every build is scoped to your data sources, CRM stages, and reporting priorities.

Builds typically start at $35K

Stop reacting.
Start strategizing.

Higher ed is navigating one of the most complex enrollment environments in decades. Data alone isn't enough — you need clarity, alignment, and insight that actually drives decisions. That's Pivot360.

Book your walkthrough →